evage is a new longevity platform by Medicom, bringing together supplements, expert knowledge, and community to help people understand and actively support the aging process.
Role — Founding Designer, Creative Leadership, Design System, Branding, Art Direction, Copywriting
Internal Team — Managing Director Ana Lorena Gomez CMO Jan Kratochvil
Excellent Communications Design – Brand Identity
Challenge Longevity is a complex and often intimidating topic.
The market is crowded with supplement brands that rely on dark, generic aesthetics, fragmented messaging, and questionable claims. Medicom needed a new brand that could speak to a younger, skeptical audience without losing scientific credibility.
Approach We built evage around a single core idea: bridging the gap. Between science and nature. Between aging and vitality. Between supplements, knowledge, and community.
Growing old is natural. Mastering it is a science.
This idea informed every design decision from the connected wordmark and intersecting symbol to the color system, typography, packaging, and motion language. The result is a clear, flexible visual system that feels optimistic, grounded, and built to evolve over time.
Outcome The result is a cohesive brand identity that reframes longevity as an ongoing process rather than a quick fix. evage establishes a strong visual foundation for a scalable platform enabling consistent communication across products, education, digital experiences, and future community-driven initiatives.
