Role —
Concept Development,
Design & Art Direction,
Copywriting
Team —
Creative Director:
Theresa Chan
Copywriter:
Geets Harrys
Strategist:
BeeLin Low
Project Manager:
SengFang Ho
Account Manager:
Jeffery Wong, Sammi Yeoh
Designer:
Jolian Chew, Fui Teng Cho
Challenge
Needless to say how hard it was to compete with market giants that have shined on the shelfs for the last 130 years. They are well-known, reputable and their marketing budgets allow to have it
all. I couldn’t help myself of saying: The challenge accepted!!! 🤠
Approach
Inspired by the name, colors, taste, and knowledge that we were competing with giants we decided to act like a coolEST and boldEST kid in the block. A complete rebranding, user-generated lifestyle
posters, stunning point of sales and clever use of merchandise, unexpected bite-size videos were delivered to celebrate the unique and playful spirit of EST Cola.
Pack-shot as the core of visual and verbal language, literally.
Outcome
We placed the packshot at center stage and set a playful direction to introduce EST Cola to Malaysia. Customers were engaged to create their own shareable art using "new" language. As
a result, the product becomes a part of the customer language. BTW this was a pitch that we successfully won 😉
Market with EST
