Year: 2014

YES - the biggest Malaysian Telco entering mobile communication market. For this launch we created visual language, apps, TVC, social content, web and live experiences. This was the pitch work that we succesfully won.


YES Telco


Leo Burnett/Alpha 245



Creative Strategy

Art Direction

UX / Design

During a strategy building process it became clear that getting a niche on market will face serious competition with big players out there.

The vision was to create the most inspiring brand and to start playing a central role in rebooting Malaysian telco industry.
Idea + Logotype
Amazing things happen
only when you say YES,
it creates wonders.
Manifest video for internal presentation only
Special App allows you to create "The Wonder Of Personality", basically a unique sim card design. Best voted designs are to be produced and ditributed country wide.

After the contest is over the App transforms into the tool to manage your account, reload balance, change plan etc.
Core Flow
App Screens
Custom Sim Design
Most Malaysians love shopping sales and spend their weekends at malls.

On the day of launch we partnered with the nation’s favourite retail stores like H&M, Uniqlo, Topshop, Isetan and Ikea and attached the YES sim cards to their price tags.
Launch Manifest video for internal presentation only