Denys Loveiko

Print advertisment created by Leo Burnett, Ukraine for Delo.ua

CHALLENGE:
It’s quite difficult for a businessman to follow the latest news without getting lost in massive information flows. Delo.ua makes the life of a businessman easier by providing the most important business news in brief. We use a non-standard ad format, postage stamps, to emphasize the importance and briefness of every news story on the web site.

SOLUTION:
Each news story had its own stamp. A series of stamp/news were published in the press. We impressed our smart audience and inspired people to collect them. People began to generate a new free direct media! They started to use our stamps in correspondence thus sharing important news from delo.ua.



Slogan: News delivered briefly delo.ua



Credits
Creative Director: Tatiana Fedorenko
Art Director: Denis Savchenko
Copywriter: Volodymyr Navrotskyi, Sergey Artemenko
Illustrator: Daria Skrybchenko, Denys Loveiko,
Maria Plotnikova
Account Manager: Anna Olkhovets

Credits
Creative Director: Tatiana Fedorenko
Art Director: Denis Savchenko
Copywriter: Volodymyr Navrotskyi, Sergey Artemenko
Illustrator: Daria Skrybchenko, Denys Loveiko,
Maria Plotnikova
Account Manager: Anna Olkhovets

Awards & Publications
The Epica Book 27, 2014


ADC*UA Awards 2013:
Grand Prix
Gold (Press)
Gold (Advertising campaign)


Golden Drum 2013:
Silver (Direct Communication)
Shortlist (Press, New or innovative)


Red Apple 2013:
Gold (Press)
Gold (Craft)


Kyiv International Advertising Festival 2013:
Grand Prix (Marketing services projects)
Gold (Creative use of media - Media solution
for print media, transportation, outdoor advertising)
Gold (Press)
Bronze (Creative use of media - Non-traditional
and ambient media)


White Square 2013:
Gold (Print)


Golden Hammer 2013:
Shortlist


KAKADU Awards 2013:
Shortlist (Press)


Case Study



Print Layouts



In Real life



News Stamp Designs


Fin