Year: 2016

A quick exploration for Sole What - best kicks store in Malaysia. Bolder typography, richer imagery and of course interactivity. My goal was essentially to create a stronger experience where each featured product could stand out more on its own and users will have fun and spread the word.






Creative Direction


Web Design

Interactive Animation

Dynamic Logo
Structure Sketch
Use of the modular approach enabled the pages to be easy replicated & updated for new promos.
Home Page Grid
Interactive tool encourages users to create unique ad poster of featured shoes and share the result in social media. Best ads get free kicks, the store grows organic trafic and reduces cost of promotions.

Type your message to trigger animation, press ENTER to share.
Product Page: Interaction
Interaction Example

Move your mouse to interact

Move your mouse to interact

Social Media Awareness
Outdoor Ads
Product Page: Details
Mobile Product Page
Mobile Product Purchase Page