YES - the biggest Malaysian Telco entering mobile communication market. For this launch we created visual language, apps, TVC, social content, web and live experiences. This was the pitch work that we succesfully won.
Creative Director: Theresa Chan, Kieneng Tan
Art Director: Denys Loveiko
Copywriter: Tim Yang, Geets Harrys
Strategist: Milan Agnihotri
Account Manager: Nizfaraz Noor, Karen Tan
Designer: Denys Loveiko, Gabriel Chan, Jolian Chew
During the strategy building process it became clear that getting a niche on market will face serious competition with big players out there.
The vision was to create the most inspiring brand and to start playing a central role in rebooting Malaysian telco industry.